Top 3 Investments Every Female Entrepreneur Should Make in Their Personal Brand
If you’re a female entrepreneur who’s just starting out or even started a little while ago, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!
I have narrowed it down to just three core investments every female entrepreneur can (and should) make in their personal brand. This is made easier once you have worked out the true essence of your brand, what the ethos and USP (unique selling proposition) and ideal client is.
1. Website
Your website is essentially your storefront. It’s what sets the tone for your entire personal brand. It can be the first exposure potential clients EVER get of who you are and what you can offer them (apart from social media of course). And with web tools like Squarespace, you can get a gorgeous, professional-looking website for an affordable price, even if you’re not especially tech-savvy. But you can hire a web designer like myself to help you.
2. Logo
Your logo is the soul of your brand. It should be beautiful, memorable, and personalised to you. Again, getting a unique, professional-level logo doesn’t have to break the bank — hiring a freelancer can be a very economical way to go. But definitely look for an expert, like myself. After all, your logo will be all over your email newsletters, your social media, your website, your business cards, your merchandise, and beyond. Being consistent in your marketing is important.
3. Personal Branded Photos
Your personal branded photos are what brings your brand to life. They make your entire personal brand more human and relatable. Not just a faceless Facebook page. This can be a mixture of portrait, lifestyle, behind the scenes and flatlay lifestyle product images to tell your story. They allow your potential clients to “meet” the absolute best version of yourself. A great personal brand photographer will help you come across as likeable, trustworthy, and professional after just a glance. It’s also a great way to build up content for social media platforms and blog posts. Most photographers offer various packages to fit any budget. Amazing how the personalised branding images can bring your marketing to life, can save you time and money so you don’t have to try to find a picture for each post or use a stock image to help make you stand out and consistent in your marketing.
‘Making your brand smile’
These three investments are crucial to help you solidify your personal brand and achieve success in your business. Investing in a great website, a unique logo, and professional personal brand photography will always be worth it.
My passion is helping female entrepreneurs create brands to make you smile. I feel fortunate to be able to offer you the full service of branding strategy, design, social media artwork and branding photography to give you the confidence to tell your story and be proud of being you.
Photo taken for local village Hairdresser.
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