When you need to position yourself as the expert

This beautiful lady is Fiona Quinn from @dollybluebeauty

I will share more soon, but just wanted to share today this. Branding isn't all about the product or service you provide, it is about you as well. Why you are different? What message you are trying to tell your ideal clients?

After having brand clarity on the lovely Fiona's business, it was clear that we needed to make sure that Fiona was at the forefront of the business, with so much experience within the beauty and skincare industry, she shouldn't be hiding behind her brand. So although she already had her branding, I created a stronger vision that included this and shows Fiona as the expert that she is in the skincare field.

At a later stage, I'll share with you some of the photos we took on the photoshoots showing behind the scenes, Fiona relaxed walking her dog and also product photoshoot. But for now - let's just consider what it is like when you have clarity and want to position yourself as the expert. Imagine the possibilities.

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