Sue is such a lovely lady who’s passion for holistic therapy and healing is very inspirational. Sue has provided therapies including Indian Head Massage, Facials, Reiki, Access Bars to clients for five years in Bozeat and surrounding Northamptonshire villages, either at her home, client’s home, or sharing space at nearby spas and beauty salons.

During the brand clarity process, we discussed the brand values, ideal clients, Sue’s magic and why customers should go to her. It was a very informative and enjoyable session and really got to know Sue and her passion for holistic therapies. The main brand values are Organic, Connection and Revitalise. We did an enjoyable exercise to help Sue relax and be at one with her business, very enlightening and revealed that the feeling of her treatments were light, open spaces, escapism and connection.

Although Sue had set up Sue’s Therapies, we both agreed that the name had to change to reflect the true brand values and passion Sue had for helping people. After a brainstorming session, I went away and considered everything discussed and came up with the idea of Soulful Spaces with Sue. It still had her name, but I know Space for clients was a very important aspect of the service as well as connecting spiritually, emotionally and physically so Soulful had the right feeling for the brand.

I had a strong vision for Soulful Spaces straight away, that is one of the reasons I love to help client’s with their brands, the deep down vision that I get that reveals the soul of the brand, this really excites me and I can’t wait to pass this vision onto the clients. I used muted warm colours including salmon and forest green, delicate hand drawn botanical illustrations and textures that gave a light, natural feel to the brand identity.

Photography needs to evoke feeling and empower your clients. Inspire them to want to find out more about the treatments. Creating stories, so that clients can imagine themselves in the treatment room and experiencing mindfulness, feel light, escapism and connection. I really enjoyed doing the brand photoshoot, working with Sue to bring her passion and beautiful work to life in photos to help tell a story.