Confidence Boost - The Power of Rebranding
Setting up your own business and being self-employed can be a little lonely at times. Not knowing how to make that first step and who to ask for advice.
You want to be the best you possibly can, but self-doubt sets in, not knowing if you are doing the right thing. Are you good enough? Will my clients want to buy into my service or product? How do I approach them?
I’ve been shy all my life, especially through school and even starting to work full time as an adult. I guess my confidence has grown little by little especially since studying to become a dog trainer and photographer over the last ten years, meeting groups of people in courses, workshops and meeting people through social media. Now running my own branding business for 4+ years and growing with confidence every day. With a passion to empower my clients too.
It can be difficult to put your hand up and say, ‘hey what about me’. Making yourself heard amongst other more confident people. I can resonate with my clients that don’t have the confidence to show up, tell their story and to shout about their amazing product or service.
With social media, we are always pressured to be people that are we aren’t. To use sales tactics that are too shouty when you are calm and gentle. But there is space for us too.
Well, you aren’t alone my lovelies.
We have an inner confidence waiting to get out. We may not be making lots of noise, but YES we can do this. We can show ourselves. We are unique and our clients are waiting to hear our voice.
We no longer need to self-doubt ourselves, we need to find our voice, be confident in our values and message to the universe. I know when starting out, budget is tight and you want to bounce along quietly, working out what you need to do. But when you’re ready, you can discover how a rebrand with intention can be so powerful to make your business smile.
Meet Sue
This is what happened when I worked with the lovely Sue from @soulfulspaceswithsue. A holistic therapist in my village that was shy, didn’t know how to move her business forward and let people know she was there. We started with brand clarity exercises and focused on what made Sue unique, her passion and what she could bring to her client’s lives. I helped create a new brand identity that set her apart from any of the competitors.
She now stands tall, with a boost of confidence.
Creating collaborations, advertising locally and networking to help herself stand out and certainly to let the universe know ‘Sue is here’.
Tell your story
As well as a new brand name, logo, facebook artwork and marketing materials, I also had the pleasure on doing a brand photoshoot for Sue. She was amazing. Her confidence shone through and now proud to show herself in her marketing. When you have a rebrand that has started with brand clarity, it gives you the confidence, feel professional and focused. You can find out more in my portfolio.