Lesson 2: Have Clarity on who you are and what you do

As you may have read in lesson 1, it has certainly been a rollercoaster of emotion over the last 5 years and finally getting to a place where I’m happy with what I’m doing. I have clarity on what my brand values are and what my magic is.

I have creativity running through me from tip to toe. My brain never stops thinking about new creations I can produce in the studio, how to help my clients bring their branding alive and what new skill to learn.

My main brand values are Authentic, Nurturing and Empowerment, with a splash of artisan, nature, soulful and warmth. Hello Melody Branding has a warm soulful feel, I like to describe it as giving you a big hug sitting in front of a warm fire, reassuring my clients it’s ok to be their authentic selves.

I love to nurture and help others get to where they want to be, to empower and give my clients the confidence to achieve their goals. I’m passionate for all things artisan. I love to create bespoke illustrations to personalise client’s branding. I’m drawn to all things that have a rustic, earthy and nature inspired feel. One of the reasons I love to work with artisan, wellbeing and rural small businesses.

From going through the strategy and clarity process to creating a full vision of what their brand could look like whether that is brand identity, marketing materials, photography, social media support or websites, I’m certainly taking my clients on a journey to discover the true soul of their brand.